Indofood CBP chartered 211 buses to
transport more than 11,700 Indomie Street Stall Business Owners from
cities throughout Java, including Jakarta, Tangerang, Bekasi,
Bogor, Yogyakarta and Semarang, back to their home villages. The annual
exodus at the end of the holy month of Ramadan is known as ‘mudik’ in Indonesia.
Minister of Manpower and Transmigration Republic of Indonesia Muhaimin Iskandar, West Java Governor Ahmad Heryawan and Indofood directors Taufik Wiraatmadja and Franciscus Welirang
were on-hand to mark the event at the West Parking Area Jakarta
International Expo car park on Sunday, August 4 2013. The event was the
19th year in a row that Indofood has undertaken such a promotion, which
is considered to be a central part of the company’s Human Solidarity
Pillar- one of the company’s five corporate social responsibility
pillars.
Taufik Wiraatmadja, Director of PT Indofood CBP Sukses Makmur said
the success of Indomie in Indonesia could not be separated from the
presence of the noodle vendors. “They are an important part of the
company,” Taufik says. “Their creativity in preparing Indomie noodles
has ensured that Indomie has a strong and loyal customer base.”
He said Indofood CBP prided itself on
the corporate social responsibility program, which allowed vendors to
return to their home villages in safety. “We want the vendors to feel
comfortable and arrive in their hometowns safely so they are able to get
together with their family members on this special day.” The Noodle
Vendors departed from from Jakarta and Bekasi.
Mochtar Sukardi, General Manager of PT Indofood CBP Noodle Division in the special province of Jakarta,
said that in total, about 5,500 noodle vendors departed Jakarta on 95
buses on Sunday. “We are showing our appreciation to the vendor, who
have loyal, and become strategic partners for Indomie to enhanced the
popularity of our brand in society.”
Besides the Mudik event, ICBP has also
marked the exodus with a number of social events, including Safari
Ramadan, and the establishing checkpoints along the northern coast of
Java island. Weary homebound travelers can rest at these road-stops,
play a variety of interesting games and enjoy Indomie noodles before
continuing on with their trips.
Taufik took the opportunity to wish
the vendors happy Idul Fitri and asked for forgiveness as is traditional
in Indonesia. “We would like to wish you all Happy Eid Mubarak, happy
trips home and hopefully you all arrive home safely and can celebrate
the festivities with your families.”
-End-
About PT Indofood CBP Sukses Makmur Tbk
PT
Indofood CBP Sukses Makmur Tbk (IDX : ICBP) is an established and
leading packaged food company in Indonesia. ICBP was established as a
separate entity in September 2009 and listed on the Indonesia Stock
Exchange (“IDX”) on 7 October 2010. It was established by means of
internal restructuring of the Consumer Branded Product (“CBP”) Group of
PT Indofood Sukses Makmur Tbk (“Indofood”), the parent company, listed
on IDX since 1994. Through internal restructuring, the entire business
operations of Indofood’s CBP Group, comprising noodles, dairy, snack
foods, food seasonings, nutrition & special foods, as well as
biscuits (previously under Bogasari Group) were transferred to ICBP. In
2012, the Company established joint venture companies with Asahi Group
Holdings Southeast Asia Pte. Ltd. to enter into non-alcoholic beverage
market.
ICBP brands are among the strongest
brands with the most significant mindshare in Indonesia for consumer
food products. ICBP principal brands include a variety of brands of
instant noodles (Indomie, Supermi, Sarimi, Sakura, Pop Mie, Mi Telur Cap
3 Ayam and Pop Bihun), dairy products (Indomilk, Cap Enaak, Indoeskrim
and Orchid Butter), snack foods (Chitato, Qtela and Trenz), food
seasonings (Sambal Indofood, Sirup Indofood Freiss and Bumbu Racik
Indofood), as well as nutrition and special foods products (Promina and
SUN).
ICBP operations are also supported by the Packaging Division.
For further information please contact:
Mochtar Sukardi
General Manager Divisi Noodle DKI
PT. Indofood CBP Sukses Makmur Tbk
Tlp:031-3351-9000
Nope:0823-3333-1369 |
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Indofood departed 11,700 Indomie Venders to Mark Idul Fitri in Home Villages166 Views Wednesday, September 04, 2013 ...
